Prana media is our partner company that specialises in digital marketing and advertising. Social media ads, brand strategies or social media management, Prana media covers it all. We've been supporting each other for a couple of years and have done many projects together. We took this project personally and tried to help them out as much as we can.
Prana media is an online-based company; therefore our challenge was to develop correct and unique brand usage across all social media channels and their company website.
The Prana Media logo has two notable aspects. One of them is the connection of letters r & a to show a close relationship between the company and client. The other is the last letter A in Prana, where we use the symbol @ instead of the letter to express the company’s online presence. The @ is connected to word media because Prana Media builds social media campaigns to connect businesses with their consumers. It’s all about connectivity.
For many applications, we came up with an unusual gradient that is created from three different colours. We used three colours to express the three services of the company. When we design specific content for any of their services, there is a connection between each design.
We mentioned in the first paragraph above that Prana Media is our partner company. We work closely every day and that’s why we have created all their photos, videos and design content.
We also built a responsive website that appears fully functional on different browsers and devices. The fundamental purpose of the website is to deliver a clear message of the company and its services. We wanted to showcase Prana Media’s expertise in the field and provide them with a simple connection to their social media channels.
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