Cartel Wraps is a new modern car wrapping company based in Sydney. Cartel wraps focus on car wrapping and car protection using vehicle coloured vinyl and paint protection film, which protects luxury cars from stone chips and unwanted scratches.
Like any other project, we started this one with market research, where we found out that it's a growing industry with many competitors around. Our main goal was to differentiate this brand from others and focus on the quality and precision of the brand service.
Cartel wraps work with clients who enjoy their vehicles and take care of them as part of their identity. This clientele owns mostly vehicle brands such as Ferrari, McLaren, Porsche or Lamborghini. Clients like that love to be different and love to enjoy luxury service. Cartel Wraps wants to treat all their clients as part of the Cartel family. We came up with a branding that is inspired by traditional and calligraphy tattoo style.
Tattooing and art, in general, gather people around and create unique projects that inspire other people. Many applications are using luxury materials that correspond with services that the brand offers.
The construction part of the logotype was challenging, but we are pleased with the final product. The logotype is very variable as there are many ways and options of how to use it.
- 4 different logotype versions
- unique brand colours
- typography
- stationery set and poster layout
- company vehicle wrap design
- brand style guide book
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Team Member
Positive Feedback
Sleepless Hours
Cups of Coffee
