We had the exciting opportunity to rebrand a beloved local pizzeria and coffee shop, merging Chillax and Alimento into one seamless brand.
The two shops were previously popular in Collaroy—Chillax, a coffee shop, and Alimento, a pizzeria. When the owners decided to bring both under one roof, they wanted to maintain both names while creating a unified brand. The result? "Chillax meets Alimento"—a perfect representation of the fusion between the two businesses.
To bring this vision to life, we designed a unique logo that reflects the Italian roots of both brands, featuring a custom typeface that captures their essence.
We also created an icon that ties together the full range of services the new shop now offers.
For the menu design, we kept it simple and effective—since the pizza options are displayed directly on the walls, we focused on creating a clean and engaging menu for Chillax, showcasing their delicious breakfasts, shakes, coffees, and juices.
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