Olik Design is an emerging brand specializing in modern furniture design and high-end commercial fit-outs, redefining interiors with a distinctive and contemporary aesthetic. When they approached us, the brand was just an idea—no name, no logo, and no clear direction. Our challenge was to craft a bold and youthful brand identity that would resonate with their target audience while reflecting their passion for minimalist, high-quality craftsmanship.
To establish a strong brand presence, we needed a name that was unique, memorable, and deeply connected to the company’s philosophy. Given the brand’s European heritage and its blend of Scandinavian and Australian design influences, we landed on the name “Olik”, a Swedish word meaning “different”. This name perfectly captures the essence of the brand—standing apart from the ordinary and embracing innovation in furniture design.
With the name in place, we focused on designing a sleek and sophisticated logo that represents Olik Design’s modern approach, attention to detail, and commitment to quality. The minimalist typography, clean lines, and bold presence reflect the brand’s aesthetic: functional yet stylish, subtle yet striking.
A brand’s digital presence is just as important as its physical products, so we designed and developed a cutting-edge website that not only showcases Olik Design’s product line but also conveys its philosophy. The website provides an intuitive and seamless user experience, allowing customers to effortlessly explore the brand’s furniture collections and commercial fit-out solutions. Whether accessed on a desktop, tablet, or smartphone, the site maintains its elegance and functionality, ensuring a smooth and visually compelling journey for every visitor.
From brand strategy to web development, this project was about creating a fresh, distinctive identity that positions Olik Design as a leader in modern furniture and fit-out solutions. Through a strategic blend of storytelling, branding, and design, we helped transform their vision into a cohesive and compelling brand ready to make an impact.
We've also had the opportunity to showcase Olik Design's craftsmanship by capturing a selection of their signature furniture pieces in our studio. Through high-quality photography and videography, we highlighted the fine details, premium materials, and expert craftsmanship that define their work. With carefully curated lighting, angles, and composition, we ensured each product was presented with depth and sophistication, allowing customers to appreciate both aesthetics and functionality. These visuals now play a key role in Olik Design’s brand storytelling, enhancing their website, social media, and marketing materials with a strong and cohesive visual identity.
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