Creating a strong and cohesive brand identity for Vanted, a custom van fit-out company based in Brookvale, required a strategic and detail-oriented approach. We developed a comprehensive brand identity, designed an e-commerce website, and crafted engaging brand content that seamlessly integrates across social media and the website, ensuring a consistent and impactful presence.
Our branding process started with a deep dive into Vanted’s vision, values, and target audience. The result was a distinct visual identity that captures the essence of adventure, craftsmanship, and functionality—three pillars that define the brand. From the logo and typography to the color palette and design elements, every detail was meticulously crafted to reflect Vanted’s premium, custom-built van conversions.
To support this new identity, we developed a fully functional e-commerce website that not only showcases Vanted’s custom van fit-outs but also provides a seamless user experience. The website is designed to inform, inspire, and convert visitors, featuring a detailed breakdown of the fit-out process, project galleries, and an intuitive interface that allows customers to explore and inquire about their ideal van conversion.
Brand content played a crucial role in bringing Vanted’s story to life. We produced a library of high-quality photos and videos, capturing the precision, craftsmanship, and versatility behind each custom van build. These visuals were paired with compelling storytelling to highlight customer journeys, behind-the-scenes craftsmanship, and the limitless possibilities of van life. The content was carefully curated and optimized for social media, the website, and marketing materials, ensuring a consistent and engaging brand experience across all platforms.
With a strong brand foundation, a polished digital presence, and compelling content, Vanted is now positioned as a standout brand in the custom van fit-out industry, ready to inspire adventurers and road-trippers alike.
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